WHAT IS ALLEGORY-COMMERCIAL PHOTOGRAPHY?

Why the name Allegory?

Webster's New World Dictionary defines the word allegory as "...a story in which people, things and events have a symbolic meaning…" All good commercial photography is allegorical, or symbolic, in that the image should convey the ideas, the emotions, the meaning that the client feels will capture the potential buyer's interest.

Like our name, our tag-line "images telling stories" also tells you something about us. We create images of people, products and processes that tell your story, grab the decision maker's attention, and turn it into a positive buying decision for your business, service or product.

How do you work with the client?

We work closely with our clients as a part of your team. We listen to your ideas, make suggestions, and then create effective images that incorporate both beautiful photography and a strong business sense. We can do this because we come to the table with not only the commercial and fine arts background in photography – but also nearly thirty years of Fortune 500 sales and marketing experience. Our goal is the same as yours – to create images that will differentiate you from your competition.

WHAT DO WE OFFER?

What kind of photography?

We use digital photography to ensure the most rapid image turnaround time. Your time is important, so we guarantee that from image capture – to editing – to delivery of the final digital files – we will meet your deadline.

What do you shoot?

We pride ourselves on our results oriented creativity, flexibility and adaptability in a host of business situations. We have experience in shooting all types of commercial photography – including lifestyle, product, people, food, architecture and aerial photography. We also have a broad experience in photographing all aspects of the wine making industry and vineyards as well as the beautiful northwest in general.

Where is your work used?

Our high resolution digital image files can be used for brochures, catalogues, annual reports; advertising, mailers, posters, point of purchase materials, power point presentations and websites. Please visit the "publications" page of this website to see several recent examples of our work in print and on the internet.

How are you different?

Unlike most commercial photographers we don't charge expensive, fixed, half or whole-day minimum fees. Our work is billed by the hour and competitively priced to offer you the most cost effective way to meet your imaging needs. In addition, we do not charge for client meetings or to coordinate with your printer or your other advertising/marketing suppliers. Lastly, there are no hidden, added, charges for contact sheets or CD/DVD's. The hourly charge for shooting and editing is all inclusive, with no surprise add-ons to increase your expenses.

What are your standards?

First and foremost, we guarantee that we will always be professional. By that we mean you can count on an on-time, business-like working relationship that delivers the highest quality of work. This is reflected in our ongoing memberships and commitment to the professional standards of the American Society of Media Photographers and the National Association of Photoshop Professionals.